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| "You
can read many books telling you how to make your company great. But if you
succeed, remember that success is a potential poison. Thanks to Jagdish
Sheth, one of the keenest observers of the business scene, you now can avoid
the seven slow poisons that can undo your good work." --PHILIP KOTLER |
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| GM. Ford. AT&T. Sears. Firestone. Krispy Kreme. Digital. Kodak. Once, they were riding high, the exemplars of business excellence. Then, disaster. Is your company headed for the same fate? How do you know? How do you change course? This book shows you how--in detail, from start to finish. |
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